New Journey: Albam Fall/Winter 2012

While in London this summer I dropped by Albam at the Spitalfields location. I was so excited to go by the store to browse and drool.

Early July, turning the corner I spotted two very stylish men relaxing on a bench in the London sun, then looking up I see the sign “Albam”, and upon finding the store my excitement was at its peak. I turned and entered into a store that is clean in design, warm, and welcoming. I browsed forever in hope that something would fit but nothing from Albam will ever fit me, I can only dream. Spending way too long in the store I learned from the friendly and knowledgeable Albam employee that the fall/winter 2012 collection is going to be fantastic! Asking way too many questions I finally leave, with no purchase in hand but so satisfied with my Albam experience.

Now at the end of August we finally get a chance to see Albam’s Fall/Winter 2012 line, and is it fantastic? No doubt! Still a young brand, they have truly stamped their footprint on the market. With designs that are consistently clean and understated, the fall/winter line beings a new design experience.  According to an interview with an Albam designer on the company’s blog, this line is a new beginning, taking the Albam image to a new level. A new journey but with the same design ideals that makes Albam great “honest, confident, considered, technical and pure” (Albam designer interview).

Highlights: Pop of color and pattern.

 

Always clean and classic! Perfection!

 

Beautiful knits.

  

Now available in store and online.

Check out the complete lookbook here.

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